Spa Life is a fast-paced Facebook game where players must manage a busy spa and all of its demanding clientele. The goal is keep your clients happy and create the most luxurious spa destination in your city. Spa Life is developed by Manhattan-based social games startup FreshPlanet in partnership with Clarins, a global industry leader spa and skincare expertise.
I’ve designed Spa Life from game design document to its current version, and have been continually excited about answering the challenges of integrating meaningful branding with a social game experience. For both FreshPlanet and Clarins, creating a harmonic relationship between branded content and gameplay has always been our target. We believe we’ve met that goal in stride, and will continue to work together to explore well-executed branding through 2012!