Since early Spring I’ve been actively working on SongPop, a cross-platform social game built around speedy music recognition. It’s been far and away a huge success for FreshPlanet, a small startup here in NYC. As of mid-August we’re closing in on four million daily players and we’ve climbed to 2nd on the Top iOS Free chart.
It was around this time last year that I wrote about one of our games reaching a million monthly-active-users. Despite SongPop’s, uh, significant increase over that benchmark, the lessons have still held fast. Rather than rehashing the experience, however, I wanted to write about something new. Compared to our other two games, Dreamland and Spa Life, SongPop is a thin strip of a game. It has very few bells and whistles, and absolutely no “fluff” features.
In honor of SongPop’s relative minimalism, I’d like to share a little about my personal role in developing a quality experience for millions of players.