The Brainteaser

Brainteaser Format

Content creators use this format to craft mini puzzles for readers. Players type in an answer to a question posed in the headline or as part of the image itself. They can guess as many times as they’d like, or give up if they’re stumped!

  • Launched in 2015 for mobile web and the BuzzFeed app. Try it here!
  • A supplementary creation tool empowers editorial staff to make and publish their own brainteaser puzzles on the fly.
  • Dozens of posts featured this format in 2015.
  • Localized for international audiences.

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