Content creators use this format to craft mini puzzles for readers. Players type in an answer to a question posed in the headline or as part of the image itself. They can guess as many times as they’d like, or give up if they’re stumped!
- Launched in 2015 for mobile web and the BuzzFeed app. Try it here!
- A supplementary creation tool empowers editorial staff to make and publish their own brainteaser puzzles on the fly.
- Dozens of posts featured this format in 2015.
- Localized for international audiences.