The Mix & Matcher

Mix & Match Format

Players swipe or shuffle to find their favorite combo, then share it with their friends.

  • Launched in 2015 for mobile web and the BuzzFeed app. Try it here!
  • A supplementary creation tool empowers editorial staff to make and publish their own image mixers on the fly.
  • The first iteration of this format was launched in 2014. “Beauty Roulette” was sponsored by L’Oreal and includes an e-commerce integration with Shoppable, encouraging players to buy the beauty products in their favorite combos.

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