Mix & Match Format
Players swipe or shuffle to find their favorite combo, then share it with their friends.
- Launched in 2015 for mobile web and the BuzzFeed app. Try it here!
- A supplementary creation tool empowers editorial staff to make and publish their own image mixers on the fly.
- The first iteration of this format was launched in 2014. “Beauty Roulette” was sponsored by L’Oreal and includes an e-commerce integration with Shoppable, encouraging players to buy the beauty products in their favorite combos.